A framework for creativity and innovation for the Marketer.

A fireside chat with Neuroscientist, David Eagleman.

View the full recording below👇

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Watch it here On Demand!

Innovation and Creativity are the lifelines of brands. And with the world constantly changing around us, and consumers’ needs evolving, today’s marketers must innovate and create faster than ever before.

We were joined by Stanford University Neuroscientist, David Eagleman, for an in-depth discussion on how marketers can create and innovate ahead of fast-paced, ever-changing, consumer needs. 

During the session, David went through:

  • How to think about brain science for your brand, ensuring the right amount of exploration vs exploitation.
  • What strategies brands can use to encourage an innovation mindset amongst their people.
  • How this can be implemented across a range of brand sizes from start-ups to enterprises.
  • How to recognize when a new idea should be founded, and how to add incremental value to your brand through ideation and concepting.

We hope you enjoy!

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A marketer's guide to getting the most out of your CFO

A collaborative relationship between Marketing and Finance is the key to a harmonious business. Here we’ll explore the dynamics between the CFO and CMO to help your business make the most out of this potentially lucrative partnership.

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