As more and more brands start to jump on the bandwagon of ‘purposeful marketing,’ it’s becoming harder than ever for brands to come off authentically.
Leveraging purpose, cause or mission in brand building is a dangerous game - putting brands under a microscope and leaving them open to judgment and criticism.
To succeed in the game of purpose, brands must align themselves with causes that directly relate to their existing values, ethos and behavior.
That’s where we come in. In this interactive discussion, led by Gage Mitchell, Founder of Evolve CPG, a community of better-for-the-world CPG brands, we uncovered the do’s and don’ts around purposeful marketing.
During this session, we went through:
We hope you enjoy!
This Brand Strategy Template will help you center your thoughts and define the strategy for your brand. Define your commercial and marketing objectives, your target audience and your go-to-market execution.