We're a team that specializes in growing brands. We have managed brands ourselves - both big and small - and worked in agencies that support this growth, too. We help you know what to do next, taking into account all that you've tried, and where you want to go. We're here to dive into your business with you, and provide guidance based on how people truly feel and think.
No matter what problem your brand is facing, we can help you understand it, and know what to do next. Whether your brand's proposition needs work, conversations with retailers are difficult or you need to know how to develop your latest creative work, we are here to help.
Within your category we also look for opportunities: is there a space where no one else is playing? Is there a space where everyone is under-delivering? We tell you where it is, and how to win in it. Conversely, if there is any space to be avoided, or needs particular help, we identify and tackle this with you, too.
We apply an understanding of your business to our framework, overlaying how people feel with all the other events and inputs from your business. You will always leave with an actionable solution: we want you to be able to see the whole picture, so we can make the best decisions together.
We work with you to understand all the pressures and factors you are dealing with to establish an actionable plan, based in data. We take into account what you've tried before, what your internal goals are and where you want to be, to make sure you are geared for growth.
We also look at how activities will affect your brand, by using our framework to look at concepts. With a bespoke project, we can help you understand the impact of anything from a proposition change, to choosing creative ideas and optimising packaging and designs.
Sometimes, we need to look a little further afield. Whether you want to understand the impact of concepts, how a specific set of people feel about you or how people feel across markets (we work in 85% of the world's languages), we will build a bespoke project that will get you the answers you need. If it concerns how people feel about brands, we can help.