Artificial Intelligence: The Next Generation of Brand Management

Everything today is fuelled by data. Especially brand management.

Data is the lifeblood for our strategies and activations. But the world of marketing is complex, with brand managers facing over 25 million possible combinations of actions to grow, over the course of a year. It’s daunting and almost impossible to feel certain of success in navigating it all, even with well-developed instincts. Unless you have AI.

Tune in to hear from our Founder & CEO, Nadim Sadek, Michel Guidi, International Managing Director of Dynata and Michael Wall, Global CEO of Mother as they dive into how AI can lead to effective decision-making, fast progress, and the certainty to let the creativity that only humans can bring, flourish.

We hope you enjoy!