Finding your white space


If you want to use your strengths & weaknesses to find your white space, this template is the one for you! 


White space template

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Building emotional connections with your consumers and knowing where your brand stands is the first step in finding your white space. This template is your cheat sheet to:

  • Measure your brand's relationship with your consumers
  • Map out your brand's performance versus your biggest competitors
  • Find where the white space opportunity in your category lies

Good luck!