Guides for Growth

Looking to learn more about actionable brand guidance? Take a look at our e-books, reports, and guides!



How to Build a Brand Strategy

Build a plan for your brand’s market takeover. Discover the value of a brand strategy as we walk you through everything from competition and target audience to marketing and packaging. 

Discover the value of a solid brand strategy – and get started on your own.

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How To Craft A Killer Trade Story

So you've perfected your product and you're ready to break into retail shelves to grow your business – how do you get there? Win over your retailer's buyer by pitching a compelling trade story. Show off category expertise, target demographics, and brand value – we'll show you how.

Learn how to craft a killer trade story.

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How to Win the Vegan Shopper

From beer to beauty, what matters to consumers and what is behind the cultural shift supporting the boom in vegan brands? Discover what's driving the vegan market and learn what shoppers want from vegan brands. We dive into the nitty gritty of industry segments such as: beer, meat alternative, dairy-free, and more.

Discover what Vegan shoppers are feeling about these categories, now.

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COVID-19 Brand Impact Report

COVID-19 has had a record effect on the global marketplace. From private healthcare to entertainment, people see many brands in a new light. Discover which industries and brands we've tracked – and how people's opinions of them have changed – in our COVID-19 Brand Impact Report.

Take a look at the impact of COVID-19.

Download Study