Looking to revamp your packaging or start completely afresh? Use our comprehensive template to craft a high-quality packaging brief, to make sure your packaging concept is developed and communicated to its optimum potential.
Use this template to help guide creative direction and nail your next packaging brief!
The quality of the initial design brief is crucial to the performance of the end outcome.
Outlining the context of your packaging brief, including your brand’s commercial objectives, challenges and key values.
Defining your target audience and their behavior, to understand how you can make packaging an unforgettable part of your customer experience.
Mapping out the key details and messaging needed for your packaging, and integrating this into a timeline that’s realistic and reflective of your end-to-end process.