New Concept Generator: Template

Want to spring a new concept into action to supercharge your customer engagement? We distil the core elements you need to communicate your brand successfully, and provide tips on how to generate a concept that will strengthen your brand-consumer relationship.  

Use this template to help guide concept development and make sure your NPD resonates with the right target audience!


NPD Concept Generator

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A clear and compelling concept is crucial for any NPD to achieve its optimum reach. The template includes tips and fillable space for:
  • Pinpointing the underlying motivations of your target audience, including defining the core customer need your concept aims to fulfil
  • Identifying the key values your concept needs to communicate, and the opportunities available to win over your target audience 
  • Distilling the key details and messaging into one clear and targeted final concept

Good luck with your NPD launch!