New Concept Generator: Template

Want to spring a new concept into action to supercharge your customer engagement? 

Use this template to help guide concept development and make sure your NPD resonates with the right target audience!

 

NPD Concept Generator

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A clear and compelling concept is crucial for any NPD to achieve its optimum reach. The template includes tips and fillable space for:
  • Pinpointing the underlying motivations of your target audience, including defining the core customer need your concept aims to fulfil
  • Identifying the key values your concept needs to communicate, and the opportunities available to win over your target audience 
  • Distilling the key details and messaging into one clear and targeted final concept

Good luck with your NPD launch!