Adweek Challenger Brands Summit:

Finding white space by building emotional connections with people through product 


Watch our workshop with Keurig Dr Pepper on-demand!

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Missed the live event?

Watch it here on demand!

How you build relationships with your consumers sets you apart from the competition.

That’s why Keurig Dr Pepper teamed up with ProQuo AI to identify their audience, focus on building that emotional connection through their products and optimize their marketing campaigns based on real-time data of people’s thoughts and feelings.

During our session with Keurig Dr Pepper, we discussed:

  • How brands have built relationships with their consumers
  • What Keurig Dr Pepper did to find their whitespace
  • The steps your brand can take to follow suit and find your own white space.

Hope you enjoy it!