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Looking to build a plan for your brand’s market takeover? Get to grips with how to lay the foundations for growth as we walk you through everything you need to know to craft a solid brand strategy, including:

• Understanding your target audience, and how to best communicate with them
• How to define your brand’s commercial and marketing objectives, tailored for brand growth
• Identifying white space opportunities for your brand versus your key competition and your category

And much more!