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Watch it here On Demand. 

In this session, we talked through what it takes to build an unforgettable brand, including:

• The critical differences between brand memorability and awareness and how to achieve both

• The end-to-end consumer journey and how your brand can win through the creation of surprisingly memorable moments

• How to curate and execute customer experiences in a consistent, authentic way

• Real-life examples of memorable customer experiences and how they work to drive brand memorability and brand awareness

...and more!