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Missed the live event?
Watch it here On Demand!

In our last event, we went into the brand strategy process, and explored the do’s and don’ts of goal setting, to ensure the goals you create complement your brand strategy, whilst leading to your desired outcomes.   

In the session, we explored how to: 

• Establish bespoke growth goals to drive your brand mission home, with an emphasis on setting goals to suit a specific target audience  
• Infer actions from your growth goals that will translate into tangible commercial results   
• Use your growth goals to achieve more than financial gain, learning how to build a strong brand foundation and trusting commercial metrics will follow  

We hope you enjoy!