Are we moving into the next generation of brand tracking?

Posted on October 28, 2022

Updated on March 15, 2023

2 min read time

In the fast-moving societies we live in, trends and consumer priorities can change at the drop of a hat.

If the insights you’re relying on are only collected weekly, monthly, quarterly or annually, this will put you at a huge disadvantage.

We see this especially when larger global companies go up against smaller organizations – as these businesses are freed from the constraints of red tape and have license to act more agilely.

To boost momentum, the solution is live technology. Real-time data means less time spent waiting for results and more time on the actual development process.

If you’re looking to increase your Speed to Market, live brand tracking is the answer.


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How to gain momentum with a live brand tracker

You’ll know that brand trackers are only ever capable of telling you one element of the story, as dips into the market can only account for fixed moments of time.

This is great for seeing how your brand or category are performing at that given moment, but what about all the times in between?

The historic limitation of brand trackers is that they fail to show momentum. That moment where your brand or category begins to heat up or cool down.

A live brand tracker, on the other hand, allows you to see the impact of the decisions you make, as you make them. It monitors brands, categories and competitors 24/7, capturing every externality that’s happening around your brand as well as noting down the impact of each of these things.

This will ensure your team is able to make use of these learnings, as they’ll land at the moment when they need feedback the most – not months later.

And it’ll enable you to build a robust narrative which truly accounts for the nuances of the market you’re operating in.


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How ProQuo can help with this

 Our platform provides real-time data on brands, their competitors, and the categories they operate in.

Think of it like Market Research on steroids – a platform that’s run by AI which provides a live connection to your consumers, so you can ask any question and receive responses almost immediately.

No more waiting around for results or conducting time-consuming focus groups, the world of research has really opened up, and technology is largely to thank for this.


The T&Cs

We all know data collection has its flaws and biases, there’s no getting around it.

That's why we’ve made it a priority to design a system which limits more bias than any of our competitors.

When it comes to interacting with consumers, we eliminate 18-30% of our sample to ensure accuracy vs an industry average of 7-8%.

Today, we’re the largest global bank of implicit response timing data, and this allows us to know the difference between an authentic and an unreliable consumer response. 


If you’d like to find out how ProQuo’s live consumer intelligence platform can help your brand, click here.


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