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The Duel for Market Share: National Brands vs Private Label

In this report, we looked at the rivalry between National Brands and Private Labels has been intensified by the cost-of-living crisis. Find out what National Brands can do to retain their edge in this economic environment.


Webinar: How to Create an RFP for a Forward Looking Brand Tracker

The RFP process is a lengthy one, so you want to ensure the end-result is worth the work you put in. In this webinar, we outline some simple steps to help you secure a future forward brand tracker that will stand the test of time.


Case Study: Aspall uses real-time data to drive sales growth

The value of real-time data cannot be underestimated. See how Molson Coors uses ProQuo to drive sales growth for cider brand, Aspall.

Case Studies

Report: How the cost of living crisis is impacting consumers

Uncover the categories that are undergoing transformation, gain insight into how consumers are adapting to these changes, and learn practical strategies to mitigate the impact of inflation.


Brand Measurement: Frameworks, tools and best practices

In this content piece, you'll find tools, tips and frameworks to help your brand measure performance, brand equity and awareness in real-time.


Are you getting the most out of your brand tracker?

Traditional brand trackers can only give you half of the story. If you want to see where the future of brand tracking is heading, read our guide.


How to Modernize your Market Research

Feel like your Market Research methods are stuck in the past? Read our guide to find out how to modernize your approach.


Case Study: Green Mountain strengthens brand proposition through AI intelligence

See how Keurig Green Mountain decided on a course of action - and validated it - with live consumer feedback.

Case Studies

Case Study: The INKEY List on building strong consumer relationships

See how award-winning skincare brand, The INKEY List used ProQuo AI to deepen their consumer relationships.

Case Studies