We collect people’s feelings and thoughts about your brand every single day, letting you know where it stands as it grows.
Let's explore the science that goes into making your brand a success.
In today’s world, brands are expected to do more than just appeal to people. They need to form meaningful relationships with them. It’s all about quid pro quo: people expect as much value from brands as brands expect in return.
In the last three months alone, we’ve evaluated over 800 brands and gathered over 10,000,000 feelings and thoughts from people, all so you’ll know exactly what to do next to win.
Our 16 Drivers are proven to measure the strength of your brand's relationship with people. Grow them, and your brand grows. We've determined that a brand manager can do a possible 25,827,165 things to make their brand win at any given time – a hugely challenging task.
We simplify this daunting task by turning the art of brand management into a science with our AI.
Over the last eight years, we’ve discovered 16 factors that, in sum, form the relationship people have with your brand. We call these our 16 Drivers. These Drivers give you granular insight into how your brand is performing, what areas need improvement, and what you can do to supercharge your brand’s growth.
We break them down into four categories:
How your brand looks, feels, and presents itself.
How much people believe your brand understands their wants and needs.
How much your brand behaves in a way people can relate to.
How much your brand is seen to have principles and doing the right thing.
How much your brand is seen as special and desirable.
How original and thought-leading your brand is seen to be.
How open your brand is about what it is and what it does.
How popular and prominent your brand is with the public.
How easily people understand your brand's role in their lives.
How well your brand provides for people’s wants and needs.
How reliably your brand delivers every time.
How much people feel your brand is easy to find and use.
How well your brand fulfils the promise it makes to consumers.
How much your brand stands out from the crowd.
How much people feel your brand justifies its cost.
How much people feel they know your brand.
How your brand looks, feels, and presents itself.
How much people believe your brand understands their wants and needs.
How much your brand is seen as special and desirable.
How original and thought-leading your brand is seen to be.
How easily people understand your brand's role in their lives.
How well your brand provides for people’s wants and needs.
How well your brand fulfils the promise it makes to consumers.
How much your brand stands out from the crowd.
How much your brand behaves in a way people can relate to.
How much your brand is seen to have principles and doing the right thing.
How open your brand is about what it is and what it does.
How popular and prominent your brand is with the public.
How reliably your brand delivers every time.
How much people feel your brand is easy to find and use.
How much people feel your brand justifies its cost.
How much people feel they know your brand.
Haven’t got the time to dive deep into these Drivers? Simply check out your proquo Score.
This is the ultimate measure of how your brand is doing – it’s the average of our 16 Drivers. The higher your proquo Score, the more people will want to be involved with your brand. Easy.
