We collect people’s feelings and thoughts about your brand, letting you know where it stands as it grows.
Let's explore the science that goes into making your brand a success.
In today’s world, brands are expected to do more than just appeal to people. They need to form meaningful relationships with them. It’s all about quid pro quo: people expect as much value from brands as brands expect in return.
In the last three months alone, we’ve evaluated over 800 brands and gathered over 10,000,000 feelings and thoughts from people, all so you’ll know exactly what to do next to win.
Our 16 Drivers are proven to measure the strength of your brand's relationship with people. Grow them, and your brand grows. We've determined that a brand manager can do a possible 25,827,165 things to make their brand win at any given time – a hugely challenging task.
We simplify this daunting task by turning the art of brand management into a science with our AI.
Neuroscience research shows that most people make decisions based on their feelings – what we call System 1. They then rationalize these decisions after the fact with System 2 – their thoughts.
System 1 — Feelings
These are subconscious: fast, intuitive, and automatic.
System 2 — Thoughts
These are conscious: slow, deliberate, and rule governed.
Capturing people’s thoughts about a brand is relatively straightforward. Capturing their feelings, however, is notoriously hard. But not for ProQuo AI.
We use Implicit Response Timing when we ask people how they feel about your brand. If they respond quickly, we know they feel strongly about that aspect of your brand. If they hesitate, we know they’re less sure. And if they take too long, we know that they've begun thinking, not feeling. To capture their thoughts in detail, we also ask follow-up questions about your brand.
Taking this ‘Dual Systems’ approach and being rigorous with our data quality ensures you get the most actionable guidance based on what people feel and think about your brand every single day.
Over the last eight years, we’ve discovered 16 factors that, in sum, form the relationship people have with your brand. We call these our 16 Drivers. These Drivers give you granular insight into how your brand is performing, what areas need improvement, and what you can do to supercharge your brand’s growth.
We break them down into four categories:
How much your brand’s character draws people in.
How powerful your brand is at giving people an emotional reaction.
How much people like the way your brand behaves in the world.
How powerful your brand’s offering is.
How your brand looks, feels, and presents itself.
How much people believe your brand understands their wants and needs.
How much your brand behaves in a way people can relate to.
How much your brand is seen to have principles and doing the right thing.
How much your brand is seen as special and desirable.
How original and thought-leading your brand is seen to be.
How open your brand is about what it is and what it does.
How popular and prominent your brand is with the public.
How easily people understand your brand's role in their lives.
How well your brand provides for people’s wants and needs.
How reliably your brand delivers every time.
How much people feel your brand is easy to use.
How well your brand fulfils the promise it makes to consumers.
How much your brand stands out from the crowd.
How much people feel your brand justifies its cost.
How much people feel they know your brand.
How your brand looks, feels, and presents itself.
How much people believe your brand understands their wants and needs.
How much your brand is seen as special and desirable.
How original and thought-leading your brand is seen to be.
How easily people understand your brand's role in their lives.
How well your brand provides for people’s wants and needs.
How well your brand fulfils the promise it makes to consumers.
How much your brand stands out from the crowd.
How much your brand behaves in a way people can relate to.
How much your brand is seen to have principles and doing the right thing.
How open your brand is about what it is and what it does.
How popular and prominent your brand is with the public.
How reliably your brand delivers every time.
How much people feel your brand is easy to use.
How much people feel your brand justifies its cost.
How much people feel they know your brand.
Haven’t got the time to dive deep into these Drivers? Simply check out your ProQuo Score.
This is the ultimate measure of how your brand is doing – it’s the average of our 16 Drivers. The higher your ProQuo Score, the more people will want to be involved with your brand. Easy.
Together, let’s take your brand
further.
Get in touch
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184 Shepherds Bush Road London W6 7NL, United Kingdom
173 Oxford Road Johannesburg 2196, South Africa
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