We provide marketers and brand managers with a custom action-plan tailored to their growth goals. Our plans are fuelled by people's feelings and thoughts about the brand, its competition and category. All in real-time.
Let's explore the science that goes into making your brand a success.
In today’s world, brands are expected to do more than just appeal to people. They need to form meaningful relationships with them. It’s all about quid pro quo: people expect as much value from brands as brands expect in return.
Our brand management platform is fuelled by a real-time analysis of your brand. In the last three months alone, we’ve evaluated over 900 brands and gathered over 20,000,000 feelings and thoughts from people. Our AI interprets this intel and analyzes it to shape your custom action-plan.
From our extensive work and experience in Brand Management, we have identified the 14 key areas of marketing, which we call Levers. Within each, there are plenty of Actions that a brand can take every day, to meet their objectives. Our AI determines exactly which of these is right for your brand today, depending on its data, and your goal.
Explore AI brand guidance
Over the last eight years, we’ve discovered 16 factors that, in sum, form the relationship people have with your brand. We call these our 16 Drivers. These Drivers give you granularity into how your brand is performing, what areas need improvement in comparison to competitors, and what you can do to supercharge your brand’s growth.
We break them down in 4 ways: Seduction vs Persuasion as well as Emotional vs Rational.
How people respond to how your brand looks, feels, and presents itself.
How much people believe your brand understands their wants and needs.
How much your brand behaves in a way people can relate to.
How much your brand is seen to have principles and doing the right thing.
How much your brand is seen as special and desirable.
How original and thought-leading your brand is seen to be.
How open your brand is about what it is and what it does.
How popular and prominent your brand is with the public.
How easily people understand your brand's role in their lives.
How well your brand provides for people’s wants and needs.
How reliably your brand delivers every time.
How much people feel your brand is easy to use.
How well your brand fulfils the promise it makes.
How much your brand stands out from the crowd.
How much people feel your brand justifies its cost.
How much people feel they know your brand.
How people respond to how your brand looks, feels, and presents itself.
How much people believe your brand understands their wants and needs.
How much your brand is seen as special and desirable.
How original and thought-leading your brand is seen to be.
How easily people understand your brand's role in their lives.
How well your brand provides for people’s wants and needs.
How well your brand fulfils the promise it makes.
How much your brand stands out from the crowd.
How much your brand behaves in a way people can relate to.
How much your brand is seen to have principles and doing the right thing.
How open your brand is about what it is and what it does.
How popular and prominent your brand is with the public.
How reliably your brand delivers every time.
How much people feel your brand is easy to use.
How much people feel your brand justifies its cost.
How much people feel they know your brand.
Haven’t got the time to dive deep into these Drivers? Simply check out your AI-powered custom Action-Plan.
Whatever your goal, ProQuo's AI tells you exactly which marketing actions you should take to put you in position to win. No more searching for answers in heaps of outdated data. Take the uncertainty out of brand management and take control of your brand, today.
Talk to us
Quick links
Get in touch
hello@proquoai.com
368 9th Ave, New York, NY
10001, USA
1100 Ludlow St, Philadelphia, PA
19107, USA
245 Hammersmith Road, London, United Kingdom, W6 8PW
173 Oxford Road Johannesburg 2196,
South Africa
© 2020 ProQuo AI All rights reservedWebsite by Blend