Posts about Brand Management

Aug 3

Should you let go of a product if it’s profitable?

In business, profitability is often thought of as the ‘end goal’. Something to strive for to prove the decisions you’ve been taking are paying off.

Brand Management

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ProQuo sits down with SmugMug & Flickr

Jul 26

Brand Management, Industry Trends

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Marketing Cheat Sheet: Kahneman

Jun 8

Brand Management, Brand Strategy

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Marketing Cheat Sheet: Binet and Field

Mar 23

Brand Management, Brand Strategy

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5 tips for Brand Growth from the former CEO of Victoria's Secret

Mar 4

Brand Management, Case Study

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The Brand MVPs of the Super Bowl

Feb 18

Brand Management

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Case Study: Challenger brand, Tenzing, grows awareness by 600% on a budget

Jan 25

Brand Management, Case Study

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Case Study: Mother agency, Broody, uses ProQuo to supercharge marketing campaigns

Jan 4

Brand Management, Case Study

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Brand Management is Asset Management

Nov 3

Brand Management

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