Posts about Brand Management

Sep 15

Prove how Marketing drives profits not losses to any CFO

Even in the most functional of businesses it’s rare to find a CMO and a CFO that will see eye to eye on everything.

Brand Management, Proving Marketing Impact

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Is there 'value' in Brand Equity?

Sep 3

Brand Management

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Partnership advertisement between brands Airbnb and the Olympics

Airbnb spent $500m on an Olympic sponsorship - did it work?

Aug 17

Brand Management, Strategic Partnerships

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dating apps, thursday, bumble, hinge

Deep Dive: dating apps in 2021

Aug 13

Brand Management

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ProQuo sits down with Too Good To Go

Aug 13

Brand Management, Integrity

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Integrity brand index, top 100 most trusted brands

Can you name the top 3 most trusted brands?

Aug 3

Brand Management, Integrity

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Brand Manager building a brand

How to build a brand with purpose

Jul 30

Brand Management

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amazon webpage, someone browsing for brands

Is your brand 'Amazon ready?'

Jul 23

Brand Management, Customer Relationships

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Why aren't you focusing on marketing impact?

Jul 23

Brand Management, Proving Marketing Impact

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