Our latest posts

Case Study: Work.Life uses ProQuo AI for Campaign Optimization

ProQuo sits down with: Rock Face

Post-COVID: 3 ways to build emotional connections with consumers

Case Study: Rock Face uses ProQuo AI to guide their brand strategy

6 Steps to launching a winning product

The limitations of social listening & how to overcome them

What can we learn from the M&S and Aldi squabble?

Our custom action-plans have landed!

How to find a human truth to power your brand

How to grow your brand's Popularity with your target audience

Why BrewDog's latest move is winning over people’s hearts

4 Steps to building brand awareness with a media campaign

How to prove marketing effectiveness with certainty

The Sobering Truth: The future of the No & Low Alcohol market

Jesus, Satan & Nike, what do they have in common?

How to write a business case for your NPD

How to build a D2C offering for your NPD

Case Study: Total Media uses ProQuo AI to prove the impact of their Zoflora campaign

ProQuo sits down with: No.3 Gin

The secret to becoming a B Corp certified brand

Case Study: No. 3 Gin uses ProQuo AI to launch NPD and achieve Sure-Fire Growth

How to perfect your retailer pitch

Winter Blues: how seasonality can impact your brand

ProQuo sits down with: Miso Tasty

How to build and strengthen brand to consumer relationships

Advertising and Data heavyweights invest in ProQuo AI

How Packaging can help build a brand people love

Bloom & Wild Takes a Stand Against Roses this Valentine's

How to Write a Creative Brief That Will Drive Commercial Success

How WHOOP is Shaking Up the Wearable Tech Market

ProQuo Provokes: Worth Beyond Wealth

ProQuo Provokes: Redefining the Art of Betting

ProQuo Provokes: Putting Digitalisation at The Centre of Employability

ProQuo Provokes: Brompton Bikes Redefines Urban Living

ProQuo Provokes: The Culture of Doing The Right Thing

Brand Spotlight: Match Makes Us Smile as 2020 Draws to a Close

Case Study: Better Nature Disrupts & Owns Their Category

ProQuo Provokes: The Importance of Agile Leadership

How to Make Black Friday Bright For Your Brand

ProQuo Provokes: How Time Out Remains Relevant in the Digital Era

Brand Spotlight: How BoxyCharm Built an Aspirational Brand

Your Essential Guide to Creative Optimization

Brand Spotlight: How Slim Jim Built a Cult-like Following

Brand Management is Asset Management

Case Study: Miso Tasty Uses ProQuo AI to Prove Return on Marketing Spend

Stop Thinking “Outside The Box”: How Creative Restriction Drives Business Results

All Systems Go! The Science Behind Building Brand Awareness

ProQuo AI in the News: Forbes

ProQuo AI Partners with The Copy Club

Courier: Pip & Nut Case Study

Podcast: Bringing Company Culture to Scale

Build Brand Awareness with a Better Brand Strategy

Your Killer Trade Story: How to Sell Your Product to Retailers

Want to Know Your Customer? Define Your Target Audience

The Importance of Competitor Analysis: Questions to Answer

Consumer Intelligence: Know Your Consumer & Your Competition

Brand Smiles in a Crisis: The Best Ads During COVID-19

Product Positioning for a Foolproof Brand Marketing Strategy

Meat Alternative? Customer Intelligence on Your Target Market

What is a Brand Strategy?

When Vegan Shoppers Aren’t Vegan: Uncovering Customer Intelligence

SKU Rationalization: Keep Your Brand Off the Chopping Block

Go Beyond Brand Tracking: The Power of Always On

Infographic: What's Driving the Vegan Market?

Checklist: How to Sell Your Product to Retailers

5 Tips for Selling Your Product to Retailers

Brand Reputation Spotlight: Vegan Brands We Love

Authentic Brands: Marketing During a Global Crisis

A Word from our Founder and CEO

How Do I Grow My Market Share?

5 Things You Need to Know to Create a Brand Strategy

Successful Relationships through Quid Pro Quo

What Is a Brand?

The 4 Foundation Stones of Every Brand Strategy

Ups and Downs: How are Brands Handling COVID-19?

4 Tips for a Brand Awareness Strategy that Lasts

Brands We Love: COVID Response in Our Communities

5 Ways to Measure Brand Awareness

Why is Brand Awareness Important to Growing Your Business?

Brand Awareness Tracking: What It Is and Why You Need It

The Future of Brand Management