Our latest posts

Case Study: The INKEY List on building strong consumer relationships

Should you let go of a product if it’s profitable?

Roe v. Wade: Why 'taking a stand' will impact your brand

6 tips to inflation proof your brand

ProQuo sits down with SmugMug & Flickr

ProQuo Predicts: Who will be the UK's next Prime Minister?

Did you catch these 5 key things at MAD//Fest 2022?

How to measure brand saliency on ProQuo

Why Market Research is in need of a revamp

Selling out or evolving: can beauty brands stay authentic after being acquired?

Case Study: Dr. Dennis Gross maximizes ROI on TikTok

Brand diversification: The why, the when, and the how

Marketing Cheat Sheet: Kahneman

ProQuo Event Recap: Challenger '22 - The Brand Marketing Forum

How to build an e-commerce brand strategy (the stress-free way)

How to smash your brand's next influencer strategy

How to nail your social media strategy with ProQuo AI

Why Harry Styles is 'Pleasing' the beauty space

How to get the most value out of your brand data

What to consider when building a premium brand

What to do when your ProQuo scores decline

Marketing Cheat Sheet: Binet and Field

Gorillas, Zapp & Jiffy: The expansion of rapid delivery apps

3 ways you can get ahead of the HFSS storm

5 tips for Brand Growth from the former CEO of Victoria's Secret

Wordle, Thursday & Clubhouse: Is scarcity the key to popularity?

The Brand MVPs of the Super Bowl

Why over-focusing on awareness is dangerous for your brand

Why are these brands winning at Attraction?

How State Farm turned Super Bowl Sunday into a sensation

Build your brand on a budget, like challenger brand, Tenzing

Case Study: Challenger brand, Tenzing, grows awareness by 600% on a budget

Why should brands care about D2C?

Case Study: Mother agency, Broody, uses ProQuo to supercharge marketing campaigns

Have Christmas ads lost their flair?

Seasonal marketing is going green, here’s why

Has Taylor Swift’s ‘brand’ been tainted by her battle for ownership?

5 ways you can use technology to supercharge your brand growth

Former CEO of Victoria’s Secret on how to build a brand empire

Brand Management is Asset Management

Grow your brand along with your profits this Black Friday

AI brand narratives - the only way to secure ROI in Marketing

Why losing third-party cookie data isn’t the end of the world

How to guarantee the ROI of your 2022 marketing plans

The top innovators in the brand world right now 

What has 2022 got in store for the healthy snacks category?

Prove how Marketing drives profits not losses to any CFO

Is there 'value' in Brand Equity?

Airbnb spent $500m on an Olympic sponsorship - did it work?

Case Study: Pip & Nut shake up the category with ProQuo AI

Deep Dive: dating apps in 2021

ProQuo sits down with Too Good To Go

Is fashion enough to make the Olympics attractive to the masses?

Can you name the top 3 most trusted brands?

How to build a brand with purpose

Is your brand 'Amazon ready?'

Why aren't you focusing on marketing impact?

Why investing in your brand will drive your sales

ProQuo sits down with Purpose House

ProQuo AI appoints new Advisory Board

Couldn’t make it to MAD//Fest? Here’s what you missed

Reactive marketing? You’ll need real-time analysis 

Levi’s and the Beauty of Partnerships

Cadbury's & Tony's  Chocolonely take on World Chocolate Day 

SKU Rationalization | Keep your brand off the chopping block

Is AI cheating? Marketing without the guesswork.

‘Allyship’ during Pride: brands that succeeded and brands that fell short

5 ways to measure your marketing impact

Is the way sports partnerships are structured primed for disruption?

Fancy a haircut? Amazon’s got you covered

The future of Brand Management: AI-powered brand growth

ProQuo sits down with: Safestyle

Why traditional brand trackers are like looking in the rear-view mirror

Artificial Intelligence: The next generation of Brand Management

Case Study: Safestyle uses ProQuo AI for Brand Strategy & Campaign Optimization

Case Study: American Flatbread uses ProQuo AI to prove marketing effectiveness

Tinder & online dating: swipe left if you're looking for protection

Case Study: Rustlers use ProQuo AI to relaunch brand and achieve 12.5% growth

The importance of 'brand' in commercial performance

ProQuo sits down with: American Flatbread

Mother Strategy Director Matt Sadler on the power of brand storytelling

ProQuo sits down with: CleanCo

Case Study: CleanCo uses ProQuo for Distribution Gain & Campaign Optimization

Beauty trends: what are brands doing to stay ahead in 2021?

5 ways to connect with your audience and grow your brand

Why the European Super League will leave long-lasting brand damage

ProQuo sits down with: Work.Life

Case Study: Work.Life uses ProQuo AI for Campaign Optimization

ProQuo sits down with: Rock Face

Post-COVID: 3 ways to build emotional connections with consumers

Case Study: Rock Face uses ProQuo AI to guide their brand strategy

Product development in 6 steps

The limitations of social listening & how to overcome them

What can we learn from the M&S and Aldi squabble?

Our custom action-plans have landed!

How to find a human truth to power your brand

How to grow your brand's Popularity with your target audience

Why BrewDog's latest move is winning over people’s hearts

Build awareness through your next media campaign

How to prove marketing effectiveness with certainty

The Sobering Truth: The future of the No & Low Alcohol market

Jesus, Satan & Nike, what do they have in common?

Crafting a business case for your NPD

D2C for NPD

Case Study: Total Media uses ProQuo AI to prove the impact of their Zoflora campaign

ProQuo sits down with: No.3 Gin

The secret to becoming a B Corp certified brand

Case Study: No. 3 Gin uses ProQuo AI to launch NPD and achieve Sure-Fire Growth

How to perfect your retailer pitch

Winter Blues: how seasonality can impact your brand

ProQuo sits down with: Miso Tasty

How to build and strengthen brand to consumer relationships

Advertising and Data heavyweights invest in ProQuo AI

Using packaging to build a brand people love

Bloom & Wild Takes a Stand Against Roses this Valentine's

Driving success through every brief

How WHOOP is Shaking Up the Wearable Tech Market

ProQuo Provokes: Worth Beyond Wealth

ProQuo Provokes: Redefining the Art of Betting

ProQuo Provokes: Putting Digitalisation at The Centre of Employability

ProQuo Provokes: Brompton Bikes Redefines Urban Living

ProQuo Provokes: The Culture of Doing The Right Thing

Brand Spotlight: Match Makes Us Smile as 2020 Draws to a Close

Case Study: Better Nature Disrupts & Owns Their Category

ProQuo Provokes: The Importance of Agile Leadership

How to Make Black Friday Bright For Your Brand

ProQuo Provokes: How Time Out Remains Relevant in the Digital Era

Brand Spotlight: How BoxyCharm Built an Aspirational Brand

Your Essential Guide to Creative Optimization

Brand Spotlight: How Slim Jim Built a Cult-like Following

Case Study: Miso Tasty Uses ProQuo AI to Prove Return on Marketing Spend

Stop Thinking “Outside The Box”: How Creative Restriction Drives Business Results

All Systems Go! The Science Behind Building Brand Awareness

ProQuo AI in the News: Forbes

ProQuo AI Partners with The Copy Club

Courier: Pip & Nut Case Study

Podcast: Bringing Company Culture to Scale

Build Brand Awareness with a Better Brand Strategy

Your Killer Trade Story: How to Sell Your Product to Retailers

Want to Know Your Customer? Define Your Target Audience

The Importance of Competitor Analysis: Questions to Answer

Consumer Intelligence: Know Your Consumer & Your Competition

Brand Smiles in a Crisis: The Best Ads During COVID-19

Product Positioning for a Foolproof Brand Marketing Strategy

Meat Alternative? Customer Intelligence on Your Target Market

What is a Brand Strategy?

When Vegan Shoppers Aren’t Vegan: Uncovering Customer Intelligence

Go Beyond Brand Tracking: The Power of Always On

Infographic: What's Driving the Vegan Market?

Checklist: How to Sell Your Product to Retailers

5 Tips for Selling Your Product to Retailers

Brand Reputation Spotlight: Vegan Brands We Love

Authentic Brands: Marketing During a Global Crisis

A Word from our Founder and CEO

How Do I Grow My Market Share?

5 Things You Need to Know to Create a Brand Strategy

Successful Relationships through Quid Pro Quo

What Is a Brand?

The 4 Foundation Stones of Every Brand Strategy

Ups and Downs: How are Brands Handling COVID-19?

4 Tips for a Brand Awareness Strategy that Lasts

Brands We Love: COVID Response in Our Communities

5 Ways to Measure Brand Awareness

Why is Brand Awareness Important to Growing Your Business?

Brand Awareness Tracking: What It Is and Why You Need It

The Future of Brand Management