Explore our blog posts

Harnessing Customer Insights. Part 1: Collecting and Using Feedback

The 8 Marketing Trends Brands Can't Ignore in 2024

The Ultimate Guide to Analyzing Consumer Sentiment

10 Examples of Strong Brand Storytelling

7 Ways Consumer Intelligence Will Humanize Your Brand

Why Market Research Needs to Embrace AI

The Metrics that Matter: How to Measure Marketing Effectiveness

The Best Brand Collaborations and How to Do Them Well

The Cost-of-Living Crisis: National Brands vs. Private Labels

Ad Testing: How to Create Ads That People Love

10 Brand Tactics for Beauty and Cosmetics Brands

10 Metrics to Measure to Improve Brand Equity

Green Mountain strengthens brand proposition through AI Intelligence

How to create an RFP for a forward-looking brand tracker

Aspall uses real-time data to drive sales growth

How to launch your brand into the Metaverse

Competitor Tracking: Tools & Tactics

Is the Metaverse too big a risk for your brand?

5 ways to get robust consumer data

Your consumer insights will be stronger if...

How to ensure your insights are actioned by your marketing team

Are we moving into the next generation of brand tracking?

ProQuo AI acquired by Grafton Capital

How The INKEY List uses AI to deepen relationships

Should you let go of a product if it’s profitable?

Roe v. Wade: Why 'taking a stand' will impact your brand

6 tips to inflation proof your brand

ProQuo sits down with SmugMug & Flickr

ProQuo Predicts: Who will be the UK's next Prime Minister?

Did you catch these 5 key things at MAD//Fest 2022?

How to measure brand saliency on ProQuo

Why Market Research is in need of a revamp

Can beauty brands stay authentic after being acquired?

Dr. Dennis Gross maximizes ROI on TikTok

Brand diversification: The why, the when, and the how

How ProQuo uses System 1 to capture intent

ProQuo Event Recap: Challenger '22 - The Brand Marketing Forum

Build an e-commerce strategy stress-free

How to smash your brand's next influencer strategy

How to nail your social media strategy with ProQuo AI

Why Harry Styles is 'Pleasing' the beauty space

How to get the most value out of your brand data

What to consider when building a premium brand

What to do when your ProQuo scores decline

Marketing Cheat Sheet: Binet and Field

Gorillas, Zapp & Jiffy: Brand Deep Dive

3 ways you can get ahead of the HFSS storm

5 tips for Brand Growth from the former CEO of Victoria's Secret

Wordle: Is scarcity the key to popularity?

The Brand MVPs of the Super Bowl

Why over-focusing on awareness is dangerous for your brand

Why are these brands winning at Attraction?

How State Farm turned Super Bowl Sunday into a sensation

Build your brand on a budget, like Tenzing

Tenzing grows awareness by 600% on a budget

Why should brands care about D2C?

Mother agency, Broody, uses ProQuo to supercharge marketing campaigns

Have Christmas ads lost their flair?

Seasonal marketing is going green, here’s why

Has Taylor Swift’s ‘brand’ been tainted?

5 ways to use technology for brand growth

Former CEO of Victoria’s Secret on building a brand empire

Brand Management is Asset Management

Grow your brand along with your profits this Black Friday

AI brand stories - the only way to secure ROI

Why losing third-party cookie data isn’t the end of the world

How to guarantee marketing ROI

The top innovators in the brand world right now 

What has 2022 got in store for the healthy snacks category?

Prove how Marketing drives profits not losses to any CFO

Is there 'value' in Brand Equity?

Airbnb's Olympic sponsorship - did it work?

Pip & Nut shake up the category with ProQuo AI

Deep Dive: dating apps in 2021

ProQuo sits down with Too Good To Go

Is fashion enough to make the Olympics attractive to the masses?

Can you name the top 3 most trusted brands?

How to build a brand with purpose

Is your brand 'Amazon ready?'

Why aren't you focusing on marketing impact?

Why investing in your brand will drive your sales

ProQuo sits down with Purpose House

ProQuo AI appoints new Advisory Board

Couldn’t make it to MAD//Fest? Here’s what you missed

Reactive marketing? You’ll need real-time analysis 

Levi’s and the Beauty of Partnerships

Cadbury's & Tony's  Chocolonely take on World Chocolate Day 

SKU Rationalization | Keep your brand off the chopping block

Is AI cheating? Marketing without the guesswork.

‘Allyship’ during Pride: Brand deep dive

5 ways to measure your marketing impact

Are sports partnerships primed for disruption?

Fancy a haircut? Amazon’s got you covered

The future of Brand Management: AI-powered brand growth

ProQuo sits down with: Safestyle

Why traditional brand trackers are like looking in the rear-view mirror

AI: The next generation of Brand Management

Safestyle uses ProQuo AI for Brand Strategy & Campaign Optimization

American Flatbread proves marketing effectiveness

Tinder: swipe left if you're looking for protection

Rustlers use ProQuo AI to achieve 12.5% brand growth

The importance of 'brand' in commercial performance

ProQuo sits down with: American Flatbread

Mother Strategy Director on the power of brand storytelling

ProQuo sits down with: CleanCo

CleanCo uses ProQuo for Distribution Gain & Campaign Optimization

What are beauty brands doing to stay ahead?

5 ways to connect with your audience and grow your brand

Why the European Super League will leave long-lasting brand damage

ProQuo sits down with: Work.Life

Work.Life uses ProQuo AI for Campaign Optimization

ProQuo sits down with: Rock Face

Post-COVID: 3 ways to build emotional connections with consumers

Rock Face uses ProQuo AI to guide their brand strategy

Product development in 6 steps

The limitations of social listening & how to overcome them

What can we learn from the M&S and Aldi squabble?

Our custom action-plans have landed!

How to find a human truth to power your brand

How to grow Popularity with your target audience

Why BrewDog's latest move is winning over people’s hearts

Build awareness through your next media campaign

How to prove marketing effectiveness with certainty

The Sobering Truth: The future of the No & Low Alcohol market

Jesus, Satan & Nike, what do they have in common?

Crafting a business case for your NPD

How to build a D2C offering for your NPD

Total Media uses ProQuo AI to prove campaign impact

ProQuo sits down with: No.3 Gin

The secret to becoming a B Corp certified brand

No. 3 Gin uses ProQuo AI to launch NPD and achieve Sure-Fire Growth

How to perfect your retailer pitch

Winter Blues: how seasonality can impact your brand

ProQuo sits down with: Miso Tasty

How to build and strengthen brand to consumer relationships

Advertising and Data heavyweights invest in ProQuo AI

Using packaging to build a brand people love

Bloom & Wild Takes a Stand Against Roses this Valentine's

Driving success through every brief

How WHOOP is Shaking Up the Wearable Tech Market

Brand Spotlight: Match Makes Us Smile as 2020 Draws to a Close

Better Nature Disrupts & Owns Their Category

How to Make Black Friday Bright For Your Brand

Brand Spotlight: How BoxyCharm Built an Aspirational Brand

Your Essential Guide to Creative Optimization

Brand Spotlight: How Slim Jim Built a Cult-like Following

Miso Tasty Uses ProQuo AI to Prove Return on Marketing Spend

Stop Thinking “Outside The Box”: How Creative Restriction Drives Business Results

All Systems Go! The Science Behind Building Brand Awareness

ProQuo AI Partners with The Copy Club

Courier: Pip & Nut Case Study

Podcast: Bringing Company Culture to Scale

Build Brand Awareness with a Better Brand Strategy

Your Killer Trade Story: How to Sell Your Product to Retailers

Want to Know Your Customer? Define Your Target Audience

The Importance of Competitor Analysis: Questions to Answer

Consumer Intelligence: Know Your Consumer & Your Competition

Brand Smiles in a Crisis: The Best Ads During COVID-19

Product positioning for a foolproof marketing strategy

Meat Alternative? Customer Intelligence on Your Target Market

What is a Brand Strategy?

When Vegan Shoppers Aren’t Vegan: Uncovering Customer Intelligence

Go Beyond Brand Tracking: The Power of Always On

Infographic: What's Driving the Vegan Market?

Checklist: How to Sell Your Product to Retailers

5 Tips for Selling Your Product to Retailers

Brand Reputation Spotlight: Vegan Brands We Love

Authentic Brands: Marketing During a Global Crisis

A Word from our Founder and CEO

How Do I Grow My Market Share?

5 Things You Need to Know to Create a Brand Strategy

Successful Relationships through Quid Pro Quo

What Is a Brand?

The 4 Foundation Stones of Every Brand Strategy

Ups and Downs: How are Brands Handling COVID-19?

4 Tips for a Brand Awareness Strategy that Lasts

Brands We Love: COVID Response in Our Communities

5 Ways to Measure Brand Awareness

Why is Brand Awareness Important to Growing Your Business?

Brand Awareness Tracking: What It Is and Why You Need It

The Future of Brand Management