Courier: Pip & Nut Case Study

Posted on August 27, 2020

Updated on August 12, 2021

1 min read time

Courier proquo ai Pip and Nut Case Study Layout Image

We're happy to showcase a recent case study from Courier on how ProQuo AI helped challenger nut butter brand Pip & Nut make the most of – and sustain – their success. Take a look:

"What began in 2013 as an idea to create a better, more sustainable alternative to supermarket nut-butter grew from founder Pippa Murray’s kitchen into a market-stall product and is today a multi-million- pound player stocked everywhere from Selfridges to Sainsbury’s.

To sustain this kind of success, the Pip & Nut team knew they had to assess how customers really felt about their brand. So, in a bid to better understand their market performance and brand relationships, they turned to ProQuo AI, which has proved to be the ideal brand management platform for the company."


Take a look at how Pip & Nut has used ProQuo AI to improve their business by downloading the full case study spread from Courier Magazine.

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