Understand how to win your category

ProQuo provides live access to consumer insights to prove your marketing impact.

Category Deep Dive Project

A deep dive into the feelings and thoughts of people in your category, exploring strengths & weaknesses of your brand & competitors through the lens of category drivers and expectations. Metrics include awareness, equity, and customized open and closed-end questions, and cover both System 1 and System 2 data. This includes a session with our brand experts to deliver the results & guidance.

Length of Project: One time deep dive over a couple of weeks

Get to know your category on a deeper level

ProQuo tracks your competition and category every day. So you can tell whether a competitor is turning your consumers' heads.

We can help you determine what's driving a category, and assist you in making key decisions like whether a category is worth investing in, whether the white space shows the need for a change in strategy, or which brands you should consider acquiring.

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Category Trends Project

ProQuo’s Category deep dive, but over a 6 month period to uncover category trends, impacts of seasonality, and brands with momentum. This involves 2 bookended sessions with our brand experts to deliver the results & guidance.

Length of Project: 6 months, achieving a sample size of 6000+ respondents per brand