ProQuo provides live access to consumer insights to prove your marketing impact.
A deep dive into the feelings and thoughts of people in your category, exploring strengths & weaknesses of your brand & competitors through the lens of category drivers and expectations. Metrics include awareness, equity, and customized open and closed-end questions, and cover both System 1 and System 2 data. This includes a session with our brand experts to deliver the results & guidance.
Length of Project: One time deep dive over a couple of weeks
ProQuo’s Category deep dive, but over a 6 month period to uncover category trends, impacts of seasonality, and brands with momentum. This involves 2 bookended sessions with our brand experts to deliver the results & guidance.
Length of Project: 6 months, achieving a sample size of 6000+ respondents per brand
The value of real-time data cannot be underestimated. See how Molson Coors uses ProQuo to drive sales growth for cider brand, Aspall.
See how Keurig Green Mountain decided on a course of action - and validated it - with live consumer feedback.