Bloom & Wild Takes a Stand Against Roses this Valentine's

Posted on February 11, 2021

Updated on February 17, 2021

1 min read time

ProQuo AI: delivery person holding a bouquet of colourful flowers

Flowers have been used by humans to communicate with each other for centuries, symbolizing love, hope, loss and friendship.

They are a form of human connection and expression, and Bloom & Wild is a brand that burst onto the scene bringing a fresh and innovative approach to flower-gifting. 

Founded in 2013, the UK-based brand entered the commercial flower delivery category and shook things up - through technology and an innovative approach to product delivery.

The brand used a combination of creative thinking and smart technology to create a unique packaging design that made the experience of receiving flowers easier. Turning the flower delivery process on its headthe introduction of Letterbox Flowers meant a bouquet could be conveniently pushed through the letterbox without anyone needing to be at home.

A simple, faff-free solution to the problem of needing to give and receive flowers in person or by-hand.

Focusing on the impact the flower industry has on the planet, it's now a fully-fledged mission of the brand to ensure everything that's done, is done sustainably. They have pledged to ensure all their packaging is 100% recyclable by the end of this year, and include tips on their website on how to press or dry old flowers to avoid sending them to landfill.

Bloom & Wild are not afraid to take a stand, making a splash with their recent campaign centred on decision not to sell red roses this Valentine’s Day. Love, according to the 'Care Wildly' campaign, is a lot more colourful and complex - in all its forms - to be reduced to the cliche of a dozen red roses. By remaining acutely attuned to their customers' needs and motivations, Bloom & Wild have created a campaign that's bold, risky and completely resonated with their customers, creating ripples amongst the brand's audiences.

bloom-wild-valentine-s-day-campaign-not-for-sale-1611685464

Looking at the strengths of Bloom & Wild through our 16 Driver Framework, the brand has gone to major efforts to ramp up its Integrity and Empathy by forgoing potentially massive sales on Valentine’s Day by taking a stand against red roses: a bold sacrifice during a pandemic. This single action has engrained the brand's beliefs in the minds of its customers, and helps cement Bloom & Wild’s bold, brave and differentiated personality.

 

How to build a brand people fall in love with CTA

 

Previous post
Next post

Subscribe to get the latest posts direct to your mailbox

Similar posts you may be interested in

Advertising and Data heavyweights invest in ProQuo AI

Brand Management, Press Release

Read more

How Packaging can help build a brand people love

Brand Management

Read more

How to Write a Creative Brief That Will Drive Commercial Success

Brand Management

Read more