ProQuo AI appoints new Advisory Board

Posted on July 15, 2021

Updated on July 15, 2021

2 min read time

AITHORITY

ProQuo AI - the first company to use neuroscientific techniques to take the guesswork out of marketing - bolsters its growing team with leading neuroscience heavyweights David Eagleman and Sophie Scott to help marketeers unlock growth with certainty

Today, ProQuo AI – the AI-powered brand management platform which provides brands with certainty that their marketing spend will lead to positive outcomes – has announced the launch of the company’s new Advisory Board to propel its advancements across Technology, Marketing and Science. 

 

In line with the launch, ProQuo has appointed its first two members, namely industry pioneers David Eagleman, neuroscientist at Stanford University and internationally acclaimed author of The Brain: The Story of You, alongside Professor Sophie Scott, Director of the UCL Institute of Cognitive Neuroscience to lead the charge. 

 

David and Sophie join the newly formed Advisory Board to help ProQuo further refine its understanding of consumer behaviour and applied psychology science, through the application of their industry knowledge and scientific expertise; helping brands on the platform to grow with certainty. The pair will soon be joined by other industry heavyweights across the Technology and Marketing sectors. 

 

David is best known for his work on sensory substitution, time perception, brain plasticity, synesthesia and neurolaw, joining ProQuo to deepen the understanding of what happens in the brain when people have a deep relationship with a brand. With over 130 peer reviewed academic papers published, Sophie will apply her studies in psychology and cognitive science to unpick the role of neuroscientific technique in accessing people’s real feelings, versus their claimed opinions. Both will create video based content, host pioneering events and produce thought leadership content on brand management through a neuroscientific lens.  

 

David Eagleman, Neuroscientist, CEO & Author comments: “Our brains make decisions based on many factors at once: in a sense, we are each a ‘team of rivals’. ProQuo is the first company to take on this framework to understand consumer behavior in a way that is compatible with modern neuroscience. I’m thrilled to be joining ProQuo and look forward to driving brand growth through scientific development. ”

 

Sophie Scott, Director of the UCL Institute of Cognitive Neuroscience adds: “ProQuo have been implementing psychological research in a thoughtful and important way, and I am really pleased to be part of this work. A significant, real-world application of relevant and important neuroscience.”

 

ProQuo AI - founded by Nadim Sadek in 2018 and boasting customers in the UK, US and Canada such as Harry’s Grooming, Tony’s Chocolonely, Method, Pip & Nut - uses hard-tech to generate AI-powered custom action-plans, fuelled by real-time analysis of any brand, its competition and category. 

 

Marketers can overlay their own commercial data, enabling the action-plans to maximise return on investment, leading to sure-fire growth. This enables marketers to be certain in their decision making – knowing the moves they make for their brands will lead to the most positive outcomes.

Together, the group of world-class advisors will enable ProQuo AI to drive the growth of new internal solutions, deepen customer experience and overall platform performance.

 

Nadim Sadek, Founder and CEO at ProQuo AI comments: “We’re ready to take our brand to the next level and are delighted to welcome some of the industry’s pioneering thinkers onto our team. The collective expertise we’ll harness through our Advisory Board will better enable ProQuo to deliver sure-fire growth for brands, through continual development of our innovative technologies and understanding of human behaviours.” 


To learn more about ProQuo AI’s Advisory Board and members, visit  HERE

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