Posts about Consumer Insights

Jan 31

Harnessing Customer Insights. Part 1: Collecting and Using Feedback

Brands that can gather and leverage customer feedback have a distinct advantage in today's fast-moving market.

Brand Strategy, Consumer Insights

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Brand managers leveraging customer insights
Consumers choosing between Private Label and National Brand

The Cost-of-Living Crisis: National Brands vs. Private Labels

Aug 3

Brand Management, Consumer Insights

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Ad Testing: How to Create Ads That People Love

Jul 26

Brand Management, Consumer Insights

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How to create an RFP for a forward-looking brand tracker

How to create an RFP for a forward-looking brand tracker

May 15

Brand Management, Consumer Insights

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How to ensure your insights are actioned by your marketing team

Nov 15

Innovation, Consumer Insights

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