The Duel for Market Share: National Brands vs. Private Labels



How can National Brands in the Food & Drink category stay attractive in the current economic climate?

Download to find out

National Brands vs Private Labels

Case study newsletter image


In this report, we’ve looked at the rivalry between National Brands and Private Labels intensified by the cost-of-living crisis.

Our research shows that brands need to increase the effectiveness of their marketing efforts to remain attractive to more price-conscious consumers, tempted by own/private label.


Download to discover:

  • The current state of the Food & Drink market
  • How the cost-of-living crisis is impacting consumers
  • How Private Labels are increasing market share and National Brands value for money is decreasing
  • How National Brands can stay top-of-mind for price-conscious consumers

Download our report for guidance on how national brands can retain their edge in the cost-of-living crisis