The Duel for Market Share: National Brands vs. Private Labels
How can National Brands in the Food & Drink category stay attractive in the current economic climate?
In this report, we’ve looked at the rivalry between National Brands and Private Labels intensified by the cost-of-living crisis.
Our research shows that brands need to increase the effectiveness of their marketing efforts to remain attractive to more price-conscious consumers, tempted by own/private label.
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