Challenger '22

The Brand Marketing Forum

Powered by ProQuo AI


In-person & invite only

🗓️ Wednesday, May 25th 2022

🕓 4 PM - 7 PM UK

📍The Loading Bay, 25 Luke Street, London, EC2A 4DS

📝 Check out our Agenda

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Hear from these brands:

And just like that, summer marketing events are back on.

Marketing events are not only a great way to network with brands but also an opportunity to learn something new and expand your knowledge base. That's why we have decided to host our first post-COVID event, and you’re invited!

Dust off your small talk and join us in East London for an evening of idea exchanges, networking drinks, and snacks with some of the fastest-growing brands in the UK.

We’ll be exploring the topic of Creative Effectiveness and How to Measure it.

Plus, when you sign up, we will throw in a free VIP ticket to attend MAD//Fest 2022 in July (the UK's biggest marketing event, hosting 8,000+ brands, challengers, and agencies)!



Doors open from 16.00

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16.30 - Welcome and Opening

ProQuo CRO, Searsha Sadek and Chair of the ProQuo Advisory Board, Carol Reay open proceedings.

Genius steals

16.45 - Keynote: Principles of Creative Effectiveness in Advertising

What empirical generalizations can we draw about what constitutes good, effective, advertising creative? Faris and Rosie will give an overview of a broad collection of research, pull some key ideas and provide tools, not rules, that will help anyone make more effective advertising. 


17.15- The Human Side of Creative Effectiveness

Much has been written about the types of communication that are creatively effective and Faris and Rosie are going to do an amazing job of capturing and sharing it in their session. So, instead of looking at creative effectiveness through the lens of the work, Matt’s going to look at it through the lens of the people who make it – and share some behaviours that anyone can adopt to increase their chances of making inspiring, creatively effective work. Brought to life with some of Mother’s greatest hits.


17.30 - Wahaca's carbon neutral story

Hear from Wahaca's Head of Marketing, Ed Latham, on how Wahaca led the way on sustainability.


17.45 - How Belvoir Farm capitalised on the low and no alcohol shift

Brand Manager Jessica Pinnick on how Belvoir Farm is grabbing the attention of the no, and low alcohol crowd with great success.

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18.00 - Fireside chat: Creating a captivating brand story for the press

How do you make your brand story stand out for PRs? Join Alexa Hershy, VP at Allison + Partners, along with journalist Rob Brown to find out how to get the attention your brand deserves!

Copy Club

18.15 - Let's redefine creativity!
'Creativity' in marketing is commonly understood to be about the big ideas behind campaigns or a vision. But it's so much more than that! Lottie Unwin, Founder of The Copy Club explains why we should think about using all the marketing levers available to us.

18.30 - Open bar!

Time to let loose for some well-deserved drinks, bites and networking with your marketing peers and colleagues!


We hope to see you there!