Marketing events are not only a great way to network with brands but also an opportunity to learn something new and expand your knowledge base. That's why we have decided to host our first post-COVID event, and you’re invited!
Dust off your small talk and join us in East London for an evening of idea exchanges, networking drinks, and snacks with some of the fastest-growing brands in the UK.
We’ll be exploring the topic of Creative Effectiveness and How to Measure it.
Plus, when you sign up, we will throw in a free VIP ticket to attend MAD//Fest 2022 in July (the UK's biggest marketing event, hosting 8,000+ brands, challengers, and agencies)!
Searsha is the Chief Revenue Officer at ProQuo. In this role, she is responsible for Sales, Marketing, Content, Design, Consulting ...
Faris and Rosie are the co-founders of the nomadic creative consultancy Genius Steals, which helps brands, agencies, and rebels find ...
Ed is head of marketing at Wahaca and a recent fledgling of the flying trapeze. Before turning his hand to taco tasting, Ed led ...
Belvoir Farm is a premium soft drinks brand with sustainability at its heart. The brand is best known for its Elderflower Cordial, ...
Matt Sadler is the Strategy Director at Mother, and has always believed in challenging himself. So, after graduating with a ...
Carol is Chair of the Advisory Board at ProQuo AI. Carol was also Founder and CEO of top 20 ad agency Mellors Reay & Partners, where ...
Lottie is Founder of Copy Club, a community of entrepreneurial marketers, with 1000 members and counting. The Copy Club gang are the ...
Rob Brown has been writing about food, drink, business, environmental issues, health and fitness for magazines and newspapers for ...
Doors open from 16.00
16.30 - Welcome and Opening
ProQuo CRO, Searsha Sadek and Chair of the ProQuo Advisory Board, Carol Reay open proceedings.
16.45 - Keynote: Principles of Creative Effectiveness in Advertising
What empirical generalizations can we draw about what constitutes good, effective, advertising creative? Faris and Rosie will give an overview of a broad collection of research, pull some key ideas and provide tools, not rules, that will help anyone make more effective advertising.
17.15- The Human Side of Creative Effectiveness
Much has been written about the types of communication that are creatively effective and Faris and Rosie are going to do an amazing job of capturing and sharing it in their session. So, instead of looking at creative effectiveness through the lens of the work, Matt’s going to look at it through the lens of the people who make it – and share some behaviours that anyone can adopt to increase their chances of making inspiring, creatively effective work. Brought to life with some of Mother’s greatest hits.
17.30 - Wahaca's carbon neutral story
Hear from Wahaca's Head of Marketing, Ed Latham, on how Wahaca led the way on sustainability.
17.45 - How Belvoir Farm capitalised on the low and no alcohol shift
Brand Manager Jessica Pinnick on how Belvoir Farm is grabbing the attention of the no, and low alcohol crowd with great success.
18.00 - Fireside chat: Creating a captivating brand story for the press
How do you make your brand story stand out for PRs? Join Alexa Hershy, VP at Allison + Partners, along with journalist Rob Brown to find out how to get the attention your brand deserves!
18.15 - Let's redefine creativity!
'Creativity' in marketing is commonly understood to be about the big ideas behind campaigns or a vision. But it's so much more than that! Lottie Unwin, Founder of The Copy Club explains why we should think about using all the marketing levers available to us.
18.30 - Open bar!
Time to let loose for some well-deserved drinks, bites and networking with your marketing peers and colleagues!
We hope to see you there!