How to Craft A Killer Trade Story

So you've perfected your product and you're ready to break into retail shelves to grow your business – how do you get there? Win over your retailer's buyer by pitching a compelling trade story. Show off category expertise, target demographics, and brand value – we'll show you how.

Learn how to craft a compelling trade story and get your product on shelves.

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Our e-Book will help you:

  • Position yourself as an expert in your category
  • Show how effectively your product meets consumers’ needs
  • Display the fact that your brand will maximize the buyer’s category value
  • Reassure the buyer of success, offer exclusives, and more