Creative Brief: Template

Got a campaign or launch coming up that’s going to propel your brand to new heights? 

Use this template to help guide creative direction.

Creative Brief Template

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This template includes fillable space for:

  • Framing the context for your brief, including challenge you’re solving and your brand’s commercial objectives
  • Defining your target audience and the opportunity you have to win them over with your creative
  • Distilling the brief into one concise message and deciding where and how to communicate your creative idea