What do buyers look for in a trade story? How can a challenger brand justify space? What's the most effective way to spend a marketing budget?
Ready to break into a new retailer or expand your distribution? Then you'll need to craft a killer trade story that makes buyers lean in and listen. To get you started, we put together a guide of frequently asked questions and answers that will help you get inside the mind of a retail buyer.
Learn what buyers are looking for most right now, and put your brand in a position to win.
Download now and get your brand onto more shelves!