Finding a white space with Keurig Dr Pepper

 

 

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A strong brand-consumer relationship is an irreplaceable asset in Marketing.

Building these strong relationships with the people that buy your brand is what will set you apart from the competition.

That’s why the team at Keurig teamed up with ProQuo AI to hone in on their target audience’s most important wants and needs, tailoring their products to meet these, and optimizing marketing campaigns to communicate these changes clearly to consumers.

During this session, we spoke to our friends at Keurig about: 

  • How Keurig identified white spaces in their category to surface unmet consumer needs   

  • What the brand does each day to create and sustain strong consumer relationships

  • How your brand can activate a similar strategy to boost its own relationships

Hope you enjoy!