Is losing 3rd-party cookies the end of the world?


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Is losing third-party cookies the of world?

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Google is putting a lock on the cookie jar... what does that mean for marketers? No need to panic. This cookie phase-out is actually a huge win for marketing.

During this session, you'll find out how the loss of third-party cookies will benefit your brand, where we looked into:

  • How priorities are changing in this new, cookie-free world – shifting brands away from ‘vanity metrics’ and refocusing on customer relationships
  • Why the loss of cookies will unlock higher levels of innovation and creativity in the brand community, and how to get ahead of this curve
  • How moving away from user-level tracking will evolve the way we manage brands in 2022 and beyond

We hope you enjoy!

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A marketer's guide to getting the most out of your CFO

A collaborative relationship between Marketing and Finance is the key to a harmonious business. Here we’ll explore the dynamics between the CFO and CMO to help your business make the most out of this potentially lucrative partnership.

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