Men's Cosmetics: Tapping into an untapped market


See how you can take advantage of this growing category!

Download our report to find out more.

Mens cosmetics report - Header (1)

From 2020 to 2028 the men's personal care industry will increase at a CAGR (compound annual growth rate) of 6.1%.

In this guide, we'll explore:

  • The differences between the male and female mindset within the cosmetics category to understand what motivates buying behavior
  • Which brands are performing the best with men and women, and what they’re doing to attract attention
  • Strategies to position your brand in the best place to win within this space

Happy reading!